ALXB (All Love No Beef) is about choosing love over conflict, embracing every part of who you are and finding strength in self-love.

Our essentials are made for the everyday, to be lived in, laughed in, and celebrated in.

And our card game is a carefully calculated tool to spark real conversations, meaningful connections, healing tears and a whole lot of laughs.

Our goal is to create waves that matter, empower and change the narrative for our people.

This is a new season where our currency is heart, where we lift each other up, keep it real, and make love the loudest part of the conversation.